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If it was selling on brand alone then install base wouldn't matter, Ail, because brand appeal is limited to people already indoctrinated to the brand.

You can come up with all the other reasons you like concerning why Mario Kart Wii, Smash Bros Brawl, and Mario Galaxy are outselling their last iterations, but the heart of the matte is that they are not selling on brand alone, which was the question at hand here.

A game with a total of less than five thousand sales in three weeks is not going to amount to anything, ever.