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Being a Ninty fan, I was contempt with Sony during the PS1 and PS2 era. They had Nintendo beat, fair and simple. But as they began to copy more and more things that clearly were first invented by Nintendo (i.e. Rumble). I started to get a bit annoyed but oh well. By the time the PSP came around though... Was that really necessary? I mean Sony had 70% of the console market and Nintendo had the handheld market, things were going great for both companies. Then Sony greedily decided it wanted both markets, I know this makes perfect business sense, but I just loathe companies that use their name to tread on other companies home grounds by flashing their brand name to customers. Like Microsoft and the Zune, Sony's goes: "hey you all like the playstation, now buy the portable version! Forget the fact that the word Gameboy is synonymous with road trips, this is a PLAYSTATION for christ's sake! Buy it not so much to increase our profits, we just want to hurt Nintendo!