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yog-sothot said:
I must say that here in Belgium I've seen a lot of ads for the PS3 (especially LBP and Motorstorm 2) and only one for the 360 (for fallout 3 actually). But I don't watch TV a lot, so I don't know if that represents the true marketing campaign (well, and Belgium is quite a small market so they probably don't spend too much money here)

 

I have only seen Motorstorm 2 advertizing (+ the bundle)

PSP advertizing too (first ever I remember)

and quite a lot of DS-advertizing.

And you're not mistaken.  Sony hasn't advertized at all over here, and now LBP (not now anymore somehow) and Motorstorm 2 (every commercial break).