Good to see sony advertising for the holidays and getting their name out there to steal some of the "mind"share. Hopefully it translates into a good holiday for them. Strong sales during the holidays always seem to be a bellwether for good post-holiday sales as well.
On another note: Hopefully this means I won't see anymore of those GD Wii Music Best Buy commercials. Watching football on Sunday it was damn near every 3rd commercial (not exaggerating in the slightest, possibly underestimating it actually).