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greenmedic88 said:

If you're a PC developer who is publishing games for a console in search of better sales, it makes loads more sense to develop for the 360, which for all intents and purposes, IS a standardized budget gaming PC, in many ways easier to develop for than the PC itself due to no need for hardware scalability, so long as low memory resources or optical drive playback issues aren't game breakers.

Actually its more like a bit PS3 and regular PC. iOE, unified memory, PowerPC all those make it more difficult to develop than regular PC. But anyway when making something to work on X360, its quite easy to port it for PC. Otherway around it could be a bit more painful tho. And of course X360 to PS3 or otherway around is always painful. :)