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bdbdbd said:
@Greemedic: Cell was Sony, IBM and Toshiba project, so every Cell sold makes money for the three.

@NJ5: Well, looking at Sonys pre-PS3 arrogance, it looks like PS3 failing wasn't an option for Sony. Without Nintendo disrupting Sony, PS3 would propably be far more successful product than it currently is, so in that regard, you can't say that in business sense Sony would have made the wrong decisions (stupid maybe, but not excactly wrong). In any case, despite PS3 flopping, it already have helped Sony in the form of BD and Cell adoption.

I'd say the most profit from the CBE is probably being realized by IBM as a vendor, rather than as a consumer electronics company that is still selling CBE based consoles for less than what it costs to manufacture and ship them.

The payoff for Sony by using the CBE in their console, has yet to be realized. Right now it's just a feather in their marketing cap.

If anything, the PS3 was instrumental in seeing BD succeed as the next gen optical distro format, but to be blunt, the CBE isn't necessary for BD playback.