NPD numbers: 360 is their best bet.

[De85]

ssj12 said:

De85 said:

shio said:
Electronic Arts and Activision Blizzard disagree with the article: PC is a much bigger money maker than X360 or any other platform.

Activision Blizzard's last quarter revenue:
PC: 46%
All Consoles: 42%

 

That may be true, but it tells an incomplete story.  A huge chunk of that is from WoW, and while there's nothing wrong with that I do not want every company putting out WoW clones trying to cash in on the success.  It's a business model that works for Blizzard but may not work for other companies.

 

Ea has proven PC is beyond profitable, if Valve, Epic, and many other developers havent already.., they posted nice profts of SPORE and a few other titles including Crysis.

 

I can't tell if you're trying to rebut what I said or expound on it, but I in no way meant to imply that PC was unprofitable, just that the MMO thing doesn't always work out.  In Blizzard's case it was wildly successful, but not all are.  For companies that make more traditional games the X360 has proven time and again that it can move a substantial amount of software - enough to justify producing the game for it, whether or not it is multifplatform.