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Passenger57 said:
I think the problem as of right now and in the immediate future at least in the US, is the perception of Blu-Ray. As most people I talk to about it just don't care enough about it. It wouldn't matter is it were 99 dollars, most are just too comfortable with DVD. Its the reason why most computers are still sold with a DVD drive in them.

People don't care because they don't know enough about it. Marketing is key for Blu-Ray. The other reason is that HDTV's are still catching on to the mass consumer and are not yet standard. The holidays should see more adoption of HDTV's, and Blu-Ray.