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Am I the only one who remember that many DVDs were selling for $30 at this point in the format's life span? Those that didn't had squat for special features.

Black Friday will be bringing us our first sub-$200 players.

December will bring us The Dark Knight, the biggest film phenomenon in a decade.

Already the adpotion rate has been faster than normal DVD. Within 2 years, players will be readily available for under $150, and increased production will reduce the cost of BR discs to DVD levels.

The only reason to panic over this is if you thought BR would be an overnight success. That's foolish. BR is slowly cutting into the market.