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Not to smart are you op.

Sony has to many games to support to sink Halo type marketing behind just one, this is basic economies kid they cant afford to give every game as huge a ad budget as some of you might think they deserve. Ms can cause they have like only 3 1st party games to market.

Any one with half a brain know K2 will get massive marketing, just based on its development costs and importance to Sonys overall PS3 strategy especially in NA.