HappySqurriel on 15 November 2008
Any change that is for the purpose of making the PS3 rival the Wii in sales, or to get the total lifetime sales of the PS3 to the level of the PS2, will fail to have the expected impact. Where Sony needs to focus their efforts is getting out of this generation on a positive note in order to strengthen their position for the next generation.
- Sony needs to reduce the price of the PS3 to $300 in mid-2009 and then needs to follow this up with another price reduction to $200 for Christmas 2010.
- Sony needs to focus on the quality of Sony published games; although they have released many great games they simply can’t waste the development and marketing budgets on games like Genji, Lair, and their NBA games.
- Sony needs to return to "wooing" third party publishers because they’re no longer the dominant force in the industry and they can’t assume publishers will auto-magically support them.
