Bboid said:
$75 is not much in the gaming industry. Very rarely do you have a console that makes money off of the actual sale of the hardware itself(Wii is one of the extraordinary exceptions to this.) Considering Sony's direct competition is losing at least $100 per console sold (pro model which most closely competes) it is not a bad loss. With the cash flow from software sales for both producers, they are making a steady profit in the market now and an even larger profit if you ignore r/d costs that are incurred.
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The Xbox 360 has been making a profit per console sold of about $26 since 2006. The profit may have decreased with price cuts, but I assure you, they are not losing as much as you say, if any at all.