Mathematically simple Japan is 13% of the global next gen console market, and the market has actually slumped downward year over year down from over seventeen percent at or about this time last year. So you cannot incorporate 40,000 unit leads for Sony this year into Japan. Not that Microsoft is not also doing considerably better year over year.
The other regions comprise 39% of the global next gen console market, but neither competitor has a singular advantage in sales at this point. The price seems to have become a greater factor for at least Europeans. Which effectively cancels out name recognition. With ineffective game sales there is no game on the Sony platform to differentiate the sales to any extreme.
Then there is North America where Microsoft is both the consistent leader in the battle. Where game sales are strong on the platform, and the console has a superior price differential. Last week the 360 scored almost a fifty percent unit sold differential, and if the NPD difference carries over into this month, and the next. Well the 360 probably is doing better then that. At the minimum I think we could see a hundred thousand unit difference in the market that comprises almost half the console market. Even at its best last year the other regions could not offset that kind of margin in favor of Sony.
I think at a minimum we probably cannot expect a Sony lead week until February when a singular title can spike sales in the favor of a manufacturer.
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