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I think the most important part of this gen begins when mass market starts to get HD-ready around late 2009. Since mass market never buys the console which is in third place the 360 then will get a really huge boost. 100m is too optimistic but 70m is possible. And although Wii sales over the past weeks just were incredible it remains to be seen if it still is in front of the 360 on 31th Dec. 2011.