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I think the Wii has proven that you don't need a single one of the first/third party IPs from Sony or Microsoft to absolutely rape the video game market.

What Microsoft is doing this generation is just good business, and certainly nothing less than Sony did to Nintendo when they first came in on the market.

Game dev takes longer now, and with Microsoft jumping in the ring early this generation AND providing excellent dev tools and documentation on an architecture that everyone already understands, it just made sense for companies to voluntarily develop their games for 360 as well.

Third parties are out for themselves, not Sony. Deal with it.