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Yep. AMD is just going to have to maintain its position as a CPU vendor for budget PCs. And that's not a bad thing either.

Look at all the budget PCs being marketed and see the disproportionate number of those models using AMD CPUs.

As long as Intel doesn't undercut them in price w/ equivalent or better performance, AMD will do just fine on the basis of volume sales alone on inexpensive CPUs.

Unfortunately for AMD in the enthusiast market, Intel's current offerings simply provide far too much of a performance premium, even with the higher prices. OC ability is really only limited by individual samples (some can OC at higher frequencies than others with lower voltage) and specific cooling solutions.

That's the only potential hitch I see with the i7. Wattage cutoff for throttling rather than temperature.