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Again, you underestimate the difference that states have. Granted, the different cultures are less pronounced, but are you trying to tell me that what's popular, or even legal, in Kansas is going to be the same as in L.A.? In any market, you're going to have regions that act differently... everything you're saying about Europe (aside from language difficulties, which PAL games tend to have at least half a dozen options for... i.e., the same disc is released in Russia as in Italy as in Spain, implying a single contiguous market) can be duplicated in the US. The point is, there are generalizations you can make about Europe that can't be applied to the US or Japan, and *that* is what separates a market. For example: Aside from some price differences, you can buy a Smart car just as easily in Finland as you can in France, but you walk up to an American, and they don't even know what the thing is. Why? I don't know, but it implies that all the European countries share some characteristic that just doesn't occur in the US. For a reverse example: tell me if you know what a Scion Xb is, and then ask any Americans.