I think MS should cut the cost of subscriptions in half or add more benefits for those that pay $50 a year.
People will never understand the perks of the 360 subscription costs only for one reason: Sony has it for free. Free is always free, even if it's limited. I don't think Sony will offer their services free forever regardless because of costs and will most likely either charge for individual games or do what MS does and charge a yearly fee at probably $20 or so (to atleast be below the competition).
People also have to realize all original XBox games (including crappy games like Chicago Enforcer, or even old classics like Phatom Dust) still have online service available. This is not always the case with older PS2 games and most likely PS3 games down the line. The only company that has their own servers and stats are EA, and they shut down their older versions online service down over time.
I never, ever, as stated before... EVERRRRRRRRRRRRRRRR pay more then $35 a year for XBL (then again, I kinda did. I got the Vision Cam, two XBLA games and 400 pts for $50 which is the most I've ever spent, but it was worth it) there are always deals on Amazon and other sites to get the card for $35 shipped every year since the 360 launched. If your interested in that info PM me and I can direct you to a site but I won't post it here since It's against the TOS.
For $35 a year It's worth it IMHO. I however think Microsoft should drop the price to $30 or even $20 a year only because Sony is getting better in terms of online service for the cost of being Free versus $50.
It's just that simple.
