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Actually this confirms exactly what Sega A&R's head of content, Darren Williams was getting at. He was exaggerating of course but I still found his point clear. For most Wii owners Wii is something they do once in a while (like when friends come over or they have time to kill). Unlike HD console owners who play almost religiously and constantly have to have new games to sedate their appetite. I'm sure you'd find 360 players probably play something like 20-25 days a month instead of 5 for Wii.