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^ Amazon sells the 13 month cards for $39 - $3 a month

I think subscription fees will soon fade out though as other means to recuperate the the on-going service expenses will become more and more available as the service expands its offerings. Will they get a slice of the pie for each movie streamed on NetFlix for example???

Sony is trying to do this when Home is eventually launched with all their proposed microtranscations for avatar clothing and virtual world being the platform for companies to utilise for marketing...although the constant display of advertising could get annoying. You may end up wishing for subscription fees to get rid of pop-up ads.