fishamaphone on 27 March 2007
kars said:
fishamaphone said:
The thing with Europe is that it's always been the most shunned market...
Well, even in this one sentence you already made a big mistake! There is no European market!!!
While products can be exchangend easily the markets are totally different and behave independently of each other. A success in one country can be a totaldisaster in the next.
So marketing is a bit tricky in Europe. You have to see very market as its own entity.
Not only in marketting, even the laws differ. As an example, every game must be rated in Germany and although sometimes publishers already went an extra mile and gave Enemies green blood, the politicians are discussing if they shouldn't raise these laws even further...
More or less all of Europe gets game releases on the same day. They work on the same TV and electricity standards. Someone who bought a console in Germany can play games bought in the UK with a controller he bought in Sweden.
Regardless of legal and cultural differences (what, you don't think each individual state doesn't have its own laws and cultures?), Europe is one market. Hell, here in Israel, we get stuff later than *Europe,* and I wouldn't think twice about someone calling Israel part of the European market.
