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Well I asked around, and my Fry's got over 600 copies today, compared to 72 copies of Animal Crossing, and 20 (10 360 / 10 PS3) copies of Mirror's Edge.  So yeah, it is going to be huge.  Not sure how that compares to other big launches though.

Ickalanda said:

Also a huge number of WoW sales aren't store bought but online sales since most people pay to play with a credit card anyway so they just buy it online. We will probably never hear actual sales numbers.

I'm sure Blizzard can make an announcement based on how many people upgrade to a WotLK account.