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All it takes is good marketing...and a lot of it (and of course a couple of the right types of game).

Problem is 3rd parties are not marketing much on Wii...certainly not in regards to Wii exclusive titles....and Nintendo have focused 95% of their ad budget on casual games...so others are likely to follow what Nintendo do.

If Nintendo wanted to reach out then the obvious thing to do would be agree to put money towards advertising of Sega's mature 09 content.

Release a Black Wii around Feb/March , do a "come to the darkside/paint it black" campaign...and heavily market House of the Dead, Madworld and The Conduit along with it (and when I say heavily I mean throw as much money behind that as they have the likes of Mario Kart and Wii Fit).