i'm surprised by all the negativity here.
1. apple is going to sell tens of millions of iphones/itouch regardless of its sucess in the gaming world which is a pretty good market size to sell games to.
2. as evidenced by japan - mobile gaming is going to have increased importance in the future of gaming.
3. apple is "cool" and people like buying their products whatever they are.
frankly, apple is in a really good position to become a major player in the gaming market. all they need now is to get developers to take them seriously which i think WILL come.