That's the one bad thing about Steam; they rarely offer anything better than MSRP on new games. That's probably what keeps them so profitable in addition to eliminating traditional distro channels as a distributor of games.
Even Orange Box, a year old title, is typically available for less through retail than it is through Steam, which is funny in a non-humor kind of way.
In the US, Amazon is only offering the same 10% discount at $45.







