Sony had an official bundle DMeisterJ, after the starter pack.
It allowed for the purchase of a PS3 and one first party game from a selection that I believe included Heavenly Sword, Uncharted and Rachet. Obviously not all the consumers chose Uncharted in their bundle, but it was a PAL-wide Sony-endorsed bundle.
Take it from someone who lives in PAL.
starcraft - Playing Games = FUN, Talking about Games = SERIOUS