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twesterm said:
And just to be clear:

I think giving free codes for free downloadable stuff that would otherwise cost money is a great idea. I liked the idea that with the purchase of a new Gears 2 you get free maps, a fancy gun, and a free theme. That's cool and a nice incentive to buy a new copy. I would even say it would be cool to give away more important *bonus* stuff for free with the purchase of a new copy.

It just isn't cool to make people pay extra for content that is required to finish the game.

I think that this method would be optimal

That said, I think it is ridiculous that they are selling DLC (multiplayer maps and a whole gun) as soon as the game is released.. why isn't it packaged with the game? (This goes for all DLC that is available at launch)