And just to be clear:
I think giving free codes for free downloadable stuff that would otherwise cost money is a great idea. I liked the idea that with the purchase of a new Gears 2 you get free maps, a fancy gun, and a free theme. That's cool and a nice incentive to buy a new copy. I would even say it would be cool to give away more important *bonus* stuff for free with the purchase of a new copy.
It just isn't cool to make people pay extra for content that is required to finish the game.








