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SMcc1887 said:
1) Brand loyalty

2) All your friends had it

3) Blu-Ray

4)Technical assets ..,eg Graphics cards and processor

5)You liked its games line-up best

6)You preferred its controller/Gamepad

7)Because of its cost

8)You Bought it for 1 game...eg Buying a PS3 for MGS4

9)Propaganda... like the PS3/XBOX songs on Youtube

10)Because of TV commercials

11)You didn't choose ....u were given it

Number 11 applies to all consoles (wife finds this is the easiest gift to give me).

listed from first bought to last.

PS3 60 GB - 1, 2, 3, 4, 6, 7 (60 GB was just discontinued and on sale)

Wii - 9 (propaganda/hype/hard to find... you choose)

XBox 360 Elite - 2

obviously the xbox360 is a fine machine tech-wise, but i didn't list any of the reasons because i really only got it to play with co-workers. whereas i got the ps3 because i thought it was a superior machine and followed the news regarding it very closely. once it got it's price cut, i started harassing the wife.