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mrstickball said:

I think the advantage is that Gears 2 *did* release near a weekend, where most gamers buy games, and play over the weekend. Also, it has the advantage of getting 2 full weekends of sales before Week-2 is out. I really don't think having an extra 3 days of weekdays is going to give Gears 2 some sort of insane boost.

Here's the way I look at it *assuming it is as frontloaded as Halo 3*:

Halo 3:

1.8m First Day

3.8m First Week (5 days)

4.597m in 12 days

 

Grand Theft Auto IV:

Ukn First Day

3.4m First Week (5 days)

4.265m in 12 days

Looking at Day-0 Gears data, it's in between GTAIV and Halo 3 in the best case scenario, and at worst, at 80% of Halo 3 for launch sales (or 1.45m on day-0).

The other aspects to take into consideration is/are Week 3 data. Assuming sales keep going down, both GTAIV and H3 saw 50% drops from Week-2 to Week-3. To me, that means that sales may not be that insanely hot (by comparison) after the 2nd weekend. If that's the case, then I don't think that the extra 3 days of sales would help a whole bunch (on average, both GTAIV and H3 sold 50,000-70,000 units per day on week 3. Which would put the 3 day advantage of a 2 week cycle between 150,000-300,000 units lower than either comparison, which I think is likely since the missing days are weekdays, and not weekend days).

So putting that forth, we should look at these plausible scenarios:

  • Worst Case: Gears 2 sells exactly like Halo 3, ~81% of Halo 3 on it's first 2 weeks, minus 150,000-210,000 units for 3-day discrepancy.
  • Total After 2 weeks: 3,413,000-3,473,000
  • Best Case: Gears 2 sells somewhere in between GTAIV and Halo 3 in a similar timeframe, minus 150,000-210,000 units for the 3-day discrepancy.
  • Total After 2 weeks: 4,221,000-4,281,000

So the middle of the road scenario would be between 3,817,000 and 3,877,000 units in 9 days.

Well releasing near a weekend, in theory would help.  I know a common problem of most who buy these games is simply trying to find the transportation and or time from work get the title on a weekday.  So they'd instead wait for the weekend.  Of course I wouldn't suspect this to be a vast majority but it could potentially make its day 2 sales a little larger than per se a game that released on a Tuesday and day 2 was on a Wednesday.  So if it was about 1.45 million then instead of the usual half we could say about another million in day 2 which would suggest about 2.5 million in its first 2 days.  Thus in the next week we'd see the usual decreases in sales which would put it's second week to about 700k to 1 million.  Which fits right about where you have your Worst case.  I'd probably call that my moderate case and the worst case to be in about 2.8-3.2 million.

As for my best cae it's what I explained earlier so more like a 1.7 million opener and 1.1 million second day for 2.8 million first week.  And then of course around 1.2 million in the 2nd week for a total of 4 million.  I'd give it a tolerance of 200k.  \

It's good to be able to discuss these kinds of sales with someone who knows what they are talking about... no more explaining processes before I make such predictions haha.  But I think we are personally on the same page it's just we have a different idea of a median.  While mine is more around 3.4 million yours is more around 3.8 million for the first 2 weeks.  Either way it's an outstanding 9 day opener on any accounts and I think it just further proves my assumption that the growth in the market is allowing this to happen for such games in the holiday season.