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Walmart wants you to own a Blu-Ray player badly.

This is exactly the reason Blu-Ray will succeed. The retailers are willingly edging out DVD... because in the end, Blu-Ray is better for them. Blu-Ray now takes up about 20% of the movie shelf space at most major retail outlets, yet it supposedly only accounts for 10% (or less) of the sales. Blu-Ray adverts are *all over* every electronics section. Retailers aren't dumb. They want you to like it, and buy it.

Anyone who thinks Blu-Ray will not succeed is just standing in line to be trampled by The Man. =)