Here in Italy XB360 advertising is intensified, as Xmas is approaching, but as always it reaches rare peaks of awfulness. This evening Canale 5 aired again the commercial with the nerdy kid with his skull's back open: it's appalling, even worse than the sugary "Your potential, our passion" ads, and what's most jaw-dropping is that they verbatim address that ad to casual gamers. 
Xflop1 ad "Life is short" OTOH rocked , but it couldn't help the console...







