I like there take - We DO need new IPs that we can then do an annual versions of (to replace the old IPs we've run into the f--- ground)
And no Dodece - Nintendo at least only does most of their IPs once a generation not once a year.
I'm not against building a brand - it's good business but this means we'll never see innovative one-off titles from Activision no matter how good or even profitable they could be.







