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In America Microsoft has it pretty easy. After most games that are Xbox360 Exclusive or Multiplatform advertise they then show the "Xbox360 starting at $199." A cheap way to add in they're two cents. Then you have people making asses of themselves on the Wii. Kinda funny though. Then very rarely you'll have a PlayStation 3 game advertise. I like the multiple game and PS3 advertisements. That's pretty fun.