because hardcore gamers =/= mainstream gamers.
movies get coverage/ads/reviews on tv news programss/newspapers/internet/word of mouth/billboards/magazines.
games get internet review and ads/tv ads/word of mouth.
...once video game reviews become more of mainstream (i.e tv news programs/newspapers and magazines that aren't dedicated to video games) the larger audience will pay more attention. as it stands the only mainstream attention games get is when they misbehave (i.e. GTA) or are call "wii something".








