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FWIW, I woke up this morning (well, this afternoon, really) and walked into the family room to find my wife playing LBP. She had played some of the casual/family games with me and the children on the PS2, but in the year since owning the PS3, today was the first time she'd ever picked up a controller. She loved it, and was bragging about beating some of my high scores from last night. She'd also completely customized her sackgirl.

SONY needs to give MM a big, wet, sloppy smooch and a few bushels of cash to carpet bomb media outlets with LBP. Sackboys and sackgirls are what SONY has needed -- a cute mascot with brand identity. They need to go viral like Rabbids; they need to play-up the customization capabilities like Miis. At least I hope so ... I want a sackboy plushie. Give'em accessories like Mr. Potato Heads.