By using this site, you agree to our Privacy Policy and our Terms of Use. Close

On the technical side (...) On the money side

We were talking about the money side, weren't we?

PS3 development did not bring the results Sony planned but that ship has sailed now and they have to make the best out of the situation as it stands now. (Also mind you that Sony was essentially a dysfunctional company a few years ago so I am actually surprised they can achieve profitability within 2 years after launch

We're in agreement there, and I think Sony's new CEO is doing a very good job. Unfortunately for Sony, there are now too many factors out of their control which are going to absolutely hammer them for some time (who knows for how long).

In the immediate future, this holiday quarter isn't going to look pretty at all... Let's take the Euro. From the end of September until now, it has dropped 17%. This will easily erase most profit margins they might have had (imagine they did a 17% price cut in all of their products sold in Europe).

http://finance.yahoo.com/currency/convert?from=EUR&to=JPY&amt=1&t=3m

(the USD had a smaller drop of 7%)

It's really crunch time for Sony, and they will have to get leaner. What product lines this will affect is anyone's guess...

 



My Mario Kart Wii friend code: 2707-1866-0957