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I has the solution! Make good games.

At my nearest EBGames, there are about a thousand copies of DK Bongo Blast on the shelves, but at most 1-2 copies of games like Super Mario Galaxy or Metroid Prime 3. There's an obvious correlation there.

Make good games that people don't want to sell right away, and you won't have to compete with the used market very much. Make crap or disposable products (like the yearly sports games) and you'll have LOTS of competition from used games.