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Not all drugs are addictive and not all addictive things are drugs, so just because some people are addicted to World of Warcraft doesn't make it a drug ...

Massively multiplayer games can (quite often) match certain elements of the real world that people tend to obsess about (materialism and status) which makes it much more immersive in a very disturbing kind of way. People who are marginalized (in some way) can quite often use success in a game like WoW to compensate for lack of success elsewhere and (as a result) it can be very addictive.