Sony UK Boss: US massive land and cheap people

[FishyJoe]

Misquote? It's from the transcript of the interview. And how about this little nugget, from the TRANSCRIPT: But GBP 425 seems like an odd number. Did you think about pricing the PS3 at GBP 399 which would have a different feel to it, psychologically? No. We did consider GBP 429, but we wanted to get the best for the consumer.