truthiness on 30 October 2008
The ten year life cycle only really works if you were doing well in the first place and can sustain momentum into the future. If you are the dominant player in the market,with games consistently selling well, it can make sense to continue to develop games and keep a console alive. That just requires an already very large market base and continued developmental support. Unless the PS3 absolutely takes off in the near term, a 10 year life cycle is not going to happen.
