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I think Ubisoft has the right idea with lowering their prices as demand for the title drops. EB games was offering as little as $2 for used copies of Assassin's Creed because Ubisoft dropped the price on used copies accordingly. But again if some poor kid got a copy of a game he didn't want, shouldn't he have the right to trade it in for something he would enjoy before the value of said game became worthless?