Both Microsoft and Nintendo have no reason to cut prices, since both systems are selling pretty well. Sony would like to cut prices in order to spur sales (I don't think anyone at Sony said "hey, lets make our console more expensive than everyone else's"), but as was mentioned before, they don't want to get into a price war with MS or Nintendo. If they cut prices, then MS and Nintendo will respond immediately cut prices as well, limiting the effectiveness of the initial price cut in the first place. It will also take longer for them to break even on their PS3 investment. So right now Sony is between a rock and hard place. They just have to hope that more people are going to buy a PS3 at 600 dollars, along with a bunch of PS3 games and a bunch of Blu Ray movies.