It's a difficult situation to be sure.
People can easily buy used movies, books, furniture, cars, etc. too so this is no novelty to the games industry. What is different is the condition of the used copy. It's 99% as good as getting it new and used games are available within days of release, instead of weeks/months for dvds. Also you can return that used game a week later for a near full refund. It's like a $5 rental.
But I don't think added content for 'new' copies will help - much. It just means the used version will sell for $10 less instead of $5 less.
Nintendo again has the right idea. Make the game so damn fun and addictive you just don't ever want to part with it. And then don't make a new edition every year. Problem (mostly) solved.
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