Another thing to note here is that Obama is reaching the nearly impenetrable 18-34 male demographic, which dominates this very site. Think about it... How much TV do you watch? How many newspapers do you read? How much non-Internet mass media do you consume, period?
Now compare that to your parents, sisters, grandparents, etc. The 18-34 male demo is the hardest to reach through traditional media. We've abandoned it for the Internet, gaming, movies, and a plethora of other hobbies.
The only real way to reach that demographic is through focused outlets. Gaming is one of them. A few select television stations - Comedy Central is a perfect example - is another. Focused websites are a third.
To get that kind of ROI - focused right at such an elusive group - on $44k is monstrous.
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