rocketpig on 30 October 2008
One thing to note is that these advertisements are definitely not going to continental Europe players, almost surely not going to British players, and probably aren't even reaching Canadian players. XBL almost surely has regional breakdowns in advertising... It would be insane if they didn't.
You can subtract the underage voters but past that, I bet there's a 50+% penetration rate to applicable players.
Which makes $44k a drop in the bucket and a brilliant ROI. Shit, at my last job, I had control of that much money in two months just to market for an $8-10 million/year business.
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