Clearly written by someone with a position that does not include holding any SNE shares. When a global recession, reduced consumer spending, and a strong yen all push your stock price to 15-year lows, you have to look for carrots to appease the shareholders.
As for the PS3 price issue, it's doing perfectly fine without a price-drop. Unless the figures in the vgchartz non-cumulative weekly sales data are wrong, the PS3 has outsold the 360 approx 40 of the past 52 weeks. Using this weeks figures as an example (where the 360 has just recently overtaken the PS3 again), the 360 sold 178.6K units, while the PS3 sold 158.8K units. So of the total units sold between the two, MS had a 52% share and the PS3 had a 48% share.
No. SONY isn't slashing prices and going back to selling the hardware at a loss to make-up 20K unit sales per week right when the thing is finally going to hit profitability for Black Friday 2008. Unit and game sales will have the division back in the black again in the next Q, then SONY will look at escalating price cuts through 2009 to sell units and drive manufacturing costs down.
