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BREAKING NEWS!:
Nobuyuki Oneda, Sony’s chief financial officer, spoke to investors early this morning at the Nomura Asia Equity forum in Singapore. He reiterated that achieving profitability this year was of the utmost importance, implying that a price cut would interfere with that goal. "Our strategy is not to sell more quantity for PS3 but to concentrate on profitability," stated Oneda. "Our plan is not to reduce the price."