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Dodece said:
Are we seriously looking at the specter of a true division collapse. Could Sony actually find itself in the next few months looking to sell off its gaming division? Imagine the holy hell that would ensue were Nintendo or Microsoft to buy Sony gaming on the cheap.

Ironically it might be the way to go to increase BluRay penetration which is what Sony really wanted in the first place. Selling off their console effectively killing it they wouldn't be competing quite so directly with Microsoft of Nintendo. Both of which would have greater reason to adopt the drive as a standard. Which they will not do now due to competitive reasons.

We thought last years holiday season was critical. Could this season be even more critical?
I hope that's not in response to what I'd said.  If so, you misconstrued what I was saying.   I'm not suggesting Sony is on the verge of bailing out of videogames.   I'm saying you cannot expect Sony to continually shallow losses forever on the PS3 for the sake of pricecuts because as some point shareholders would stop seeing any value in it and want the bleeding sore gone.    The fact that Sony seems to have taken a hardline on reducing price anymore goes to show that shareholders no longer care about winning this gen, they are more concerned with return on investment (as they should be) and so Sony will only drop the price now when it becomes able to do so while still making profit.   No one should blame Sony either.  MS has done the same with tiny $50 cuts and Nintendo certainly would never ever cut prices to the point where they were losing money.  Heck they havn't dropped the Wii's price at all.  But why should they?