Sony's financial report is up

[Jordahn]

NJ5 said:

Jordahn said:

NJ5 said:
Look where the "losing money on hardware" strategy got them.

Sony as a whole did bad too. $200 million in profit, which is a 70% reduction from last year's figure and gives them a profit margin of 1%.

With the strengthening yen and the economy getting worse, they're going to get slammed this year and may have to restructure some parts of their business.

See, that's the key. Taking a loss in the gaming division is never a good thing while no one ever said it was. But some users here who have done virtaully nothing but downplayed anything positive about the PS3 are claiming that the PS3 was a bad move by SONY when in fact we can account a lot of the losses was the cause of a failing economy.

 

That doesn't make sense. The PS3 was losing more money when the economy was "fine". Obviously the economy is not helping Sony as a whole, but it doesn't seem to be reducing PS3 demand. The strengthening yen hurts the gaming division, but I doubt this division would be in a much better position even if that didn't happen (in this quarter I mean).

Sony as a whole is a different story of course.

 

 

SONY was loosing more money because production costs were greater when the economy was better.  Now, production costs have lessen, more PS3's have been sold, the economy is worse, and SONY posted a smaller loss than last time.  Two different scenarios.